International Marketing Assignment Essay Example | Topics and Well Written Essays - 500 words

International Marketing Assignment - Essay Example Most of the investors who invest in business in Indonesia must have the authorization from the senior governmental officers hence proper plans should be made by the business top management bodies to familiarize the senior government official of the detailed information about the business and its intentions to Venter to the countries market. On the other hand, the company also should put in to place the proper measures to enhance promotion. This is the process through which awareness is created to the people and every person in the target market are familiarized with what is being offered by the company. By being present in most mainstream malls, which are major interacting places for teenagers is in itself, a critical strategy to be a dominant force in the teens’ market. Furthermore, they are intensely tottering on luxury and casual wear by offering higher prices but fall short of the ones demanded by the designer’s1. As a result, this strategy has allowed the company to market to a wide array of social classes. Even though they are very specific on age, appropriateness their target of class is not hence promotion play a major role in ensuring the company maintains completion and that people know its products. In summary, therefore when it comes to getting into, capturing and penetrating a new market especially in foreign countries, businesses usually find it challenging and difficult. For Abercrombie and Fitch to succeed in the Indonesian market it will have to do the following:- Market Segmentation is defined as the process of separating a market into direct groups of consumers who may need separate products. There are numerous bases for segmenting the market; they are psychographic, geographic and demographic variables2. A Psychographic criterion is defined as the process that considers both psychological and sociological information. Psychological nature entails attitude, motivations, and personality. Sociological