Tuesday, July 30, 2019
Methodology Review
Purpose of the Study: The purpose of this research study is to determine and gather information about the television viewing habits of individuals who watch game shows most of the time. This study would aim to determine what factors affect the participant’s attraction to game shows as well as the benefits and disadvantages that they gain from watching game shows. At the same time, this study would like to demonstrate whether the feelings and thoughts of respondents would lead to psychological addiction to game shows. Data Collection This study will be conducted in the researcher’s hometown, an urban city with various cultural groups and which have a wide array of economically diverse individuals. The city is small as compared to major cities but nonetheless is exposed to the different game shows, in fact around 10 game show contestants have come from this city. Most families own a TV set and most people stay home to watch the TV than to party or go out at night. The data will be collected through the use of a survey questionnaire designed by the researcher. The questionnaire will use both open ended and close ended questions as well as a Likert scale on items that asks about attitudes and feelings. The survey questionnaire will be given out to the researcher’s workplace and neighborhood. The sample of respondents will be identified through referrals and randomly approaching coworkers and neighbors. The data gathering would approximately take around 2 weeks to complete excluding the data analysis and preparation of the manuscript which would take another week. An assistant will be hired to help give out and retrieve the survey questionnaires in the researcher’s neighborhood. The assistant will be compensated based on the number of survey forms completely filled and returned. The respondents will be informed of the objectives of the research and they will be asked to voluntarily complete the survey, no compensation or reward will be given to the respondents. After the data has been collected, the researcher will then proceed to collate the data and analyze it using statistical tools. Descriptive statistics will be done on the demographic data and viewing habits of the respondents while rating scale equivalents will be identified for items that use the Likert scale. The open ended questions about the benefits and disadvantages of watching television game shows will be analyzed and discussed identifying the most common responses and contrasting it with the least common responses. It is anticipated that the researcher may encounter problems in data collection, this would include the low respondent turn-out, since respondents will be asked to totally volunteer their answers and time to the survey, not many people might be willing to do this, another issue is that since the target participants will be the coworkers of the researcher, the responses may have not been seriously given as they are busy individuals and they just comply with the researchers request. Moreover, the participants form the neighborhood of the researcher may not be able to adequately respond to the questions because it may not be culturally appropriate or difficult to understand. Preliminary Survey Form Demographic data: Age: _____ Gender: ______ Ethnicity: ______ Educational level: ______ Occupation: ______ Open ended questions: In a week, how often do you watch TV game shows? List all the game shows that you watch. What do you think makes TV game shows attractive to watch? What are the benefits that you have gained from watching TV game shows? What are the disadvantages you have experienced in watching TV game shows? Likert Scale: Please indicate your answers by using the following scale: 5 – Always 4 – Often 3 – Sometimes 2 – Rarely 1 – Never 1. When I watch TV game shows I feel excited. 1         2         3         4         5 2. I am happy the most when I watch TV game shows. 1         2         3         4         5 3. I am alert and awake when I watch TV game shows. 1         2         3         4         5 4. I become sad when the player in the game show loses. 1         2         3         4         5 5. I wish that I would become a TV game show contestant. 1         2         3         4         5 6. I dream that I am a game show contestant. 1         2         3         4         5 7. I feel frustrated when I am not able to watch my favorite game show. 1         2         3         4         5 Â
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