Adidas vs Nike Case Study free essay sample

Creating a powerful website wherein all products and services offered of the company are available and also a websites which interactive too. 5. Using woman athletes in their advertising tactics: commercials or models. SWOT Analysis Strengths †¢ In many invents  is the biggest sponsor †¢ Strong management team †¢ Brand recognition and reputation †¢ Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc. ) †¢ Strong control over its own distribution channel †¢ No bad reputation like child labor or environment pollution †¢ In the Soccer industry, Adidas has a stronghold Weaknesses †¢ High prices in some products †¢ E-commerce is limited to USA †¢ Online customer service not helpful or NOT easy to find. Opportunities †¢ Increase female participation in athletics †¢ Collaborate with other online retailers to offer Adidas products †¢ Possibility of outsourcing the web development and e-commerce to a third party developer   Threats †¢ Nikes strong reputation in the footwear and apparel industry too †¢ Negative image created by the sponsored athletes (i. We will write a custom essay sample on Adidas vs Nike Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. Kobe Bryant and his sexual assault case) †¢ Increase in the Price of Raw materials Continuing challenges in import/export duties Competitors Analysis Strengths: †¢ Nike uses a â€Å"Make to Stock† customer order which provides a fast service to customers from available stock. †¢ Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike sells its products throughout US and in more than 180 countries. †¢ Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. †¢ Nike Company is great at expanding their product. Competitors are developing alternative brands to take away Nike’s market share. Objectives of the Analysis 1. To help management understand their competitive advantages/disadvantages relative to competitors. 2. To generate understanding of competitors’ past, present (and most importantly) future strategies 3. To provide an informed basis to develop strategies to achieve competitive advantage in the future. 4. To help forecast the returns that may be made from future investments (e. g. how will competitors respond to a new product or pricing strategy? Strategies . Market Segmentation Most of the consumers of Nike’s products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, college’s athletic teams, etc. for product spo nsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture 2. Targeting strategies Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members. The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position. Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. 3. Pricing Strategies Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it. Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function. . Distribution Strategies Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but al so leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global market capitalization. 5. Promotional and Communication Strategies Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athlete which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine ONeal and Lebron James2, tri-athlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products’ awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports. Research and Development Plan Adidas policy is to control and monitor hazardous substance to protect human health and environment, one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber. Adidas also  provide training sessions on employment standards and HR systems, health  and safety is important for the company. Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant  units. Adidas join into technology by make up the world’s first smart shoe, adding a microchip inside the shoe and wireless mp3 player. Also using hot melt system of the  production that is environmentally safe, using heat-activated adhesives. The  packaging that company use, are suitable for transportation over long distances humid conditions and extreme temperature changes and use recycled paper and other  environmentally-friendly packaging materials. Human Resource Plan The welfare of the employees is significant for Adidas family. Adidas identified that in order to achieving the goal to be the global leader in the sporting goods industry depends on the talents, enthusiasm and dedication of the employees. In order to success their satisfaction Adidas uses various methods. Some of these are: †¢ provide medical insurance for staff located in different cities †¢ improve the housing accumulation fund and social retirement fund coverage †¢ introduce flexible working hours †¢ provide annual performance bonus for eligible employees †¢ Make internal agreements on the use of internet, (mobile) phone and E-mail, on reintegration of employees coming back from parental leave, and on on-call service †¢ Support the existence of formal work council Adidas as a large international company occupies thousand of employees of different ethics, cultures, and race. Due to the existence of the HR department the potential  problems are eliminated. As Adidas has to cover many different job positions, the skills that are demanded are various. HR department recruits both low and high skilled employees depending on each job description. Diversity exists in all matters  because there are employees of different age, gender, race, nationality and religion. Alternative Plan and Recommendation In human resource we recommend a continuous training to their employees which are very important. Have a continuous organized and numerous seminars in all levels of employment. As it is mentioned  before, Adidas believes that employees and their talents are critical to the continuing commercial success. For this reason, we recommend Adidas to create a Global Salary Management System which responsibility is to motivate employees through different ways of remuneration and through offering various attractive  compensation systems that could be implemented globally. ADIDAS GROUP OF COMPANY 2012 BRYAN MAWAC RHIZA NEMES 10/11/2012 949 The foundation 18 August adidas is registered as a company, named after its founder: Adi from Adolf and Das from Dassler. 50s The Miracle of Bern 1954 The Miracle of Bern Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs. 60s Higher Driven by a desire to help all athletes committed to performance, adidas manufactures equipment for what some consider fringe s ports. Unconventional high jumper Dick Fosbury launches himself up and over in adidas footwear. 0s The adidas team wins Crowning moment: Franz Beckenbauer, the Kaiser, raising the World Cup in victory salute. Germany had just beaten Holland 2-1 in the 1974 final. 80s The transition After Adi Dasslers death, Adis wife Kathe, his son Horst, and his daughters carry on the business. 90s With a new management Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company. 1995 adidas goes public Flotation of the company on the Frankfurt and Paris Stock Exchange. 1996 A splendid year The three-stripes company equips 6,000 Olympic athletes from 33 countries. adidas athletes win 220 medals, including 70 gold. Apparel sales increase 50%. 1997 adidas-Salomon AG adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG. 1999 The new brands The integration of the new brands is gaining momentum. The new TaylorMade FireSole clubs boost sales. Salomon in-line skates take off with high double-digit growth during the first half of 1999. 2000 – New management Following personnel changes, the new management initiates an ambitious Growth and Efficiency Program. Major sports events such as the European Soccer Championship EURO 2000â„ ¢ and the Olympic Summer Games, where swimmer Ian Thorpe takes three gold medals, contribute to the company’s success. 2005 Sale of Salomon The Salomon Group (including Salomon, Mavic, Bonfire, Cliche and Arc’Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category. The legal name of the company will change to â€Å"adidas AG† in May/June 2006. 2006 adidas-Salomon AG acquires Reebok The closing of the Reebok transaction on January 31, 2006 marks a new chapter in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues. [pic] [pic] [pic] [pic]

Definition of Chunking in Language Acquisition

Definition of Chunking in Language Acquisition In studies of language acquisition, the term chunk refers to several words that are customarily used together in a fixed expression, such as in my opinion, to make a long story short, How are you? or Know what I mean?  Also known as  language chunk, lexical chunk, praxon, formulated speech, formulaic phrase, formulaic speech, lexical bundle, lexical phrase, and collocation. Chunk and chunking were introduced as cognitive terms by psychologist George A. Miller in his paper The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information (1956). See Examples and Observations  below. Also, see: Lexical ApproachBinomialClichà ©Ã‚  and PlatitudeCompound NounIdiomLanguage AcquisitionListemePet PhrasePhrasePhrasal VerbSnowclone Examples and Observations Here is one that got away, and lived to tell the tale.(Red Riding: In the Year of Our Lord 1983, 2009)Oh, by the way, hows the Florence Henderson look working for you?(Matthew Morrison as Will Schuester, The Power of Madonna. Glee, 2010)Once upon a time, there was a lovely princess. But she had an enchantment upon her of a fearful sort, which could only be broken by loves first kiss.(Shrek, 2001)The only thing Junior Singleton reads cover to cover is a matchbook.(The Red Green Show, 1991)It may be that across the immensity of space the Martians have watched the fate of these pioneers of theirs and learned their lesson, and that on the planet Venus they have found a securer settlement. Be that as it may, for many years yet there will certainly be no relaxation of the eager scrutiny of the Martian disk, and those fiery darts of the sky, the shooting stars, will bring with them as they fall an unavoidable apprehension.(H.G. Wells, The War of the Worlds, 1898)Do you know the phrase water shed moment, buddy?I nodded. You didnt have to be an English teacher to know that one; you didnt even have to be literate. It was one of those annoying linguistic shortcuts that show up on cable TV news shows, day in and day out. Others include connect the dots and at this point in time. The most annoying of all (I have inveighed against it to my clearly bored students time and time and time again) is the totally meaningless some people say, or many people believe.(Stephen King, 11/22/63. Scribner, 2011) Uses of Prefabricated Chunks- It seems that in the initial stages of first language acquisition and natural second language acquisition we acquire unanalysed chunks, but that these gradually get broken down into smaller components . . .The prefabricated chunks are utilised in fluent output, which, as many researchers from different traditions have noted, largely depends on automatic processing of stored units. According to Erman and Warrens (2000) count, about half of running text is covered by such recurrent units.(J. M. Sinclair and A. Mauranen, Linear Unit Grammar: Integrating Speech and Writing. John Benjamins, 2006)- If I find an especially felicitous way of expressing an idea, I may store up that turn of phrase so that the next time I need it it will come forth as a prefabricated chunk, even though to my hearer it may not be distinguishable from newly generated speech. This . . . kind of expression, then, not only is completely analyzable by the grammar of the language but as a result of its transparency has a dual status for the speaker: It can be handled either as a single unit or as a complex construction with internal structure (e.g., words can be inserted into or deleted from the phrase, or the grammatical structure can be changed as needed).(Ann M. Peters, The Units of Language Acquisition. Cambridge University  Press, 1983) Formulaic Phrases vs. Literal Expressions[T]he formulaic phrase has unique properties: it is cohesive and unitary in structure (sometimes with aberrant grammatical form), often nonliteral or deviant in meaning properties, and usually contains a nuanced meaning that transcends the sum of its (lexical) parts. The canonical form of the expression (formuleme) is known to native speakers. This is to say that a formulaic expression functions differently in form, meaning, and use from a matched, literal, novel, or propositional expression (Lounsbury, 1963). It broke the ice, for example, as a formula, differs regarding meaning representation, exploitation of lexical items, status in language memory, and range of possible usages, when compared to the exact same sequence of words as a novel expression.(Diana Van Lancker Sidtis, Formulaic and Novel Language in a Dual Process Model of Language Competence. Formulaic Language, Vol. 2., ed. by Roberta Corrigan et al. John Benjamins, 2009)Criticism of the Lexical-Chunk ApproachMichael Swan, a British writer on language pedagogy, has emerged as a prominent critic of the lexical-chunk approach. Though he acknowledges, as he told me in an e-mail, that high-priority chunks need to be taught, he worries that the new toy effect can mean that formulaic expressions get more attention than they deserve, and other aspects of languageordinary vocabulary, grammar, pronunciation and skillsget sidelined.Swan also finds it unrealistic to expect that teaching chunks will produce nativelike proficiency in language learners. Native English speakers have tens or hundreds of thousandsestimates varyof these formulae at their command, he says. A student could learn 10 a day for years and still not approach native-speaker competence.(Ben Zimmer, On Language: Chunking. The New York Times Magazine, Sep. 19, 2010)

Human Nutrition Coursework Example | Topics and Well Written Essays - 750 words

Human Nutrition - Coursework Example A snack is normally taken in between meals so as to sedate hunger thus maintain an individuals’ energy before taking a meal that is substantial. People with health conditions like diabetes do have meal plans, which have an inclusion of snacks and meals. Response to part b. The interaction between the first four amino acids in chain one and in chain two is the same. However, the last group of six amino acids in chain one and in chain two are different, and that is what brings the different between the two chains. In the first chain, the fourth, and the fifth are all hydrophobic and hence they lie close together clustered together inside the protein chain, attract each other bending the protein chain. On the contrary, the fourth and the fifth amino acids in chain two are hydrophobic and hydropholic. Hence they repel each other pushing the protein chain apart. The last two amino acids of chain 1are both hydropholic hence they attract each other bending the protein chain. However, the last two amino acids of chain two are hydrophobic and hydropholic, hence. Hence they repel each other pushing the protein chain apart. ... It is hydrophilic, insoluble in organic solvents and water, biodegradable, and chiral. Breaking down of cellulose to glucose requires acids that are concentrated and extremely high temperatures. This is a significant difference with the starch because breaking down of starch to glucose neither needs concentrated acid nor high temperatures. In comparison with starch, cellulose is much more crystalline. This implies that starch goes through a transition from crystalline to amorphous after heating that is above 70degrees Celsius. Response to part d. Given that straw berry Jam has carbohydrates content of 65g it implies that 15g of strawberry would have 15/65 = 0.23g. Also given that bread has a carbohydrate content of 48g, it follows that 100g of bread would have 48/100 = 0.48g Therefore, the total amount of carbohydrate content present in a Jam sandwich would be 0.48 + 0.23 = 0.71g = 2.0grams. Four a four-year old boy energy would be 2 multiplied by 4 kcal multiplied by 4.2kj = 33.6 KJ per gram. Since a 12-year old boy requires 1845kj per day, 33.6kj would be not enough for the boy. Response part e. Vitamin C is contained in milk. In skimmed milk, this nutrient is present in extremely minimum quantities. This is so because skimmed milk is made through the removal of all the cream from milk. This makes it have a reduction of some nutrients like fat and vitamin C. Skimmed milk is therefore, not as healthy as the whole milk. The percentage of vitamin A and C in skimmed milk is approximately ten percent. Adult individuals need less than the RNI values quoted for vitamins so as not to exceed the acceptable intake. Consuming vitamins in excess may lead to diseases like scurvy. Response to Question 2 (a) Food group Recommended percentage

Presentation notes Essay Example | Topics and Well Written Essays - 1000 words

Presentation notes - Essay Example In the cost method, depreciation is charged in the income statement against income as an expense, and the value of the asset after deducting depreciation is carried to the balance sheet. In the revaluation method, any increase in future value of the asset, is recorded in the balance sheet and is recognized directly in equity under the head revaluation surplus. If the future value of an asset decreases then the decrease is recorded in the income statement as an expense item. Accounting for the revaluation method is beneficial if the future value of the assets increase since the inclusion of revaluation surplus will increase revaluation reserve, which will increase the value of equity of a company. But if the future value is on the verge of decrease it is better to consider the cost method instead of the revaluation method for the purpose valuation of assets on a long-term basis. The reason to this can be explained with the help of a small example given below- Question: A building was purchased by a company on 1st January 2009 at a cost of $100million. The company estimates the life-time of the asset to be 50years, and thus the asset is to be depreciated over 50years. The company decides to use the revaluation for determining the value of the buildings at the end of 2015. The value of the building at the end of 31st December 2015 was $80 million, as determined by an efficient valuer. Answer: Using the revaluation method as opted by the company- Value of the building on 1st January 2009= $100million Value of the building on 31st December 2015= $80million Therefore, Accumulated Depreciation= $20million ($100million-$80million). Thus the value at which the asset is to be carried in the balance sheet on 31st December 2015 is $80million. If the company had opted for the cost method of depreciation, then- Value of the building on 1st January 2009= $100million Life of the asset= 50years Therefore, Accumulated depreciation at the end of 6years on 31st December 2015= $100 million/50years * 6Years = $12million. Thus the value at which the asset is to be carried in the balance sheet on 31st December 2015 is $88million. Thus, from the above example it can be concluded that due to the use of revaluation method, a revaluation loss of $8million was suffered which is adjusted against the existing revaluation reserve of the company. It also led to the increase in the value of depreciation and decreased the value of the asset in the balance sheet. Increase in depreciation will affect the income adversely, as it will lead to a decrease of net income by $8million which will have a consequent effect on the balance sheet and will also impact the shareholders. Considering the above illustration, it is advisable to use the cost method to record the value of land and building of Rabbit Limited. Though revaluation method is considered to provide a more accurate record in terms of part replacement and depreciation, yet it is criticized on the grounds that the amount o f depreciation charged on a particular asset differs year to year though the asset provides the same benefits, which make the accounting system complex and time consuming, and sometimes it is said to have chances of manipulation. So as stated by the director of Rabbit ltd. that the prices of the value of real estate are on the verge of decreasing, so it will be better to use the

Contemporary Video Art Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Video Art - Essay Example Lynda Benglis is an eminent sculptor who produced many video presentations in the mid 1970s. Her main theme is female sexuality and identity. The interest and presence in her sculptural work using metaphorical, biomorphic shapes finds its way into her self-reflexive, investigative videos. The subject matter of 1970s feminist video was personal. ‘Benglis’s video work confronts issues raised by feminist theory, including the representation of women, the role of the spectator, and female sexuality. Benglis also engages the emergent practice of video in an incisive discourse on the production of the moving image.’ The art of the process is thus captured within the work itself even as the question of self is investigated. ‘Benglis negotiates a personal space for herself, maintaining a deliberate distance from the medium. Using her own body and creating multiples of her images. She interrogates the relation of the self to the body—focusing on the interface between our inner and outer realities. With Benglis standing in front of a photograph of herself, which is then affixed to a monitor bearing her image, the notion of â€Å"original† is complicated. Benglis’s work takes on another layer of meaning.’ Her video, Document (1972), suggests the impotence of media to accurately copy her, her image and herself. ‘She, as the object of our gaze, never allows a static full-face pose on the screen. Benglis’s use of the replicated image in photography and video, both in and on the TV, is a direct reveal.

The impact of gender in research

The impact of gender in research Does the gender of the interviewer effect the response rate, interview and the results obtained? Many researchers have investigated the effect that interviewers gender has on research, this paper seeks to examine if there is an effect and how relevant that effect is. It will draw on academic papers, business examples and a case study. Hyman et al (1954) were one of the first to examine the effect gender-of-the interviewer has on the interview process; they found respondents replied differently to male and female researchers. Since then there has been an abundance of research in the field, much of the research is based on and argues that gender-of-interviewer effects are evident on, topics related specifically to feminism, politics and other sensitive issues. This paper will analyse the research and apply it to a case study. With the main aim to determine if the gender-of-interview affects all interview areas or whether it is topic specific. It is important to understand what is meant by interviewer effects; interviewer errors are expected to occur differently in every interview whereas interviewer effects refers to a specific interviewer characteristic i.e. gender (Dijkstra 1983). Interviewer effects look at how interviewer variance can bias the results of research. The case study being looked at took place in Oldham, it was a consultancy project investigating participation rates of food waste recycling, with the main objective to increase participation rates. The methodology used was semi-structured interviews and drop off questionnaires. The interviewers were made up of two women and three men. Researchers went out in pairs, for safety reasons, the researchers went out in four pairings, three pairs made up by a women and male interviewer and the final pairing was comprised of two male researchers. Due to time constraints and the nature of the work this case study was unable to talk to residents about their impression of interviewer-gender-effects. However all interviewers were interviewed extensively by the author of this paper, to grasp their view of the effect gender had. The main topics covered were response rates, lengths of interviews and results obtained. Does the gender-of-interviewer affect response rate? Gender can affect the response rate; Smith (1972) suggests that women are less likely to invite men interviewers into their home explaining that it is due to the perceived danger, this argues Smith can be an issue for male interviewers conducting research. When looking at the Oldham Case study this was evident, the response rate for the mixed paring had a higher response rate to the male only pairing. The mixed pairings had a response rate average of ? and the male only pairing had a response rate average of  ¼. This is backed up by Dommeyer (2008) whose study examined how using a photo in the cover letter of a drop off questionnaire effects responses. Female interviewers prove to obtain a higher response rate. His research found that rivalling the gender was only productive if they were female. Bean and Medewitz (1988) had similar results when sending out cover letters with a female signature; a higher response rate was produced than when a male signature was used 35% and 26% resp onse rate respectively. Moreover, Catonia et al (1996) experiments found that on a phone interview when respondents were given the opportunity to request a gender 82%, of women and 72% of male respondents did request with the majority selecting a female, suggesting that respondents prefer female interviewers. When interviewed, Keith from the Oldham case study expressed: Sandra seemed to get a higher response rate then I did, we quickly realised this and Sandra became the interviewer and I the scriber. Johnson and Delamater (1976) discuss, whilst looking at response rates in sex surveys, the effect gender has on respondents agreeing to be interviewed. They argue that the gender of the interviewer can have a substantial effect on response levels; attributing it to the type of survey suggesting that if they are embarrassed about the topic being discussed they may be less likely to opt to participate, especially with someone from the opposite gender. In the Oldham case study this can be compared to respondents who do not participate in recycling and are therefore are less likely to agree to be interviewed, however the gender of the interviewer is unlikely to make a difference there. Benny et al (1956) notes that male interviewers gain fewer responses to female interviewers and most of these are from female respondents. Rourke and Lakner (1989) discuss the gender bias that exists within the data collection.. How does gender affect the results obtained? Huddy et al (1997) looked at the effect that the gender-of-interviewer had in two surveys, where male and female interviewers were randomly assigned to interview male and female respondents. With the first survey; gender of interviewer had more of an effect on less educated and younger respondents. However these results were not replicated in the second survey. Yang and Yu (2008) argues that well educated people are not affected by gender as much because they are more use to inter-gender relations. Huddy et al (1997) also attribute it to the fact that people that are more educated are more confident in the company of the other gender. WHAT IS EDUCATION IN OLDHAM? Many researchers have suggested that the gender of the interviewer only has an effect on certain topics. Huddy et al (1997) suggests that the gender-of-interviewer is more predominant when; politics and views on feminism are discussed. Bellou and Del Boca (1980) found stronger gender-of-interviewer effects among women respondents on questions about the existence of gender inequality whereas men tend to be more affected when questions about women movements arose. Flores-Macias and Lawson (2006) claim that in the past research has shown effect on social and political issues when interviewed by different gender. Using a survey on households in Mexico the research tries to add to the field, they found gender effects were confined to sensitive questions, they concluded gender-interviewer effects are limited to gender topics. TOPIC OF RECYCLING In contrast Kane and Macauley (1983) note the opposite; Women were most effected by questions on womens movements for example collective action and women shared interest, while men were more effected by the interviewers gender when answering work-related gender equalities. Gender bias was highest with questions related to controversial politics and womens movements. Kane and Macaulay (1993) research looks at the effects of interviewer gender on responses in particular on gender-related survey questions. They look at if gender effects are present and how it differs from male and female. Huddy et al (1997) argue respondents are susceptible to gender-of-interviewer effects across a broad spectrum of gender-linked items. Groves and Fultz (1983) found that economic indicators receive more optimistic responses when interviewed by a male interviewer rather than a female interviewer. Landis et al (1973) reported that when women were interviewed by male interviewers they gave more feminist responses on womens roles. Kane and Macaulay (1993) summarise stating after analysing gender-attitude it is clear that interviewer-gender bias is present, it tends to include respondents giving a critical response to female interviewers than to male. On standard debate topics men are more likely to be effected by the gender of the interviewer and are less likely on less familiar topics. Womens responses vary dramatically in their responses to male and female interviewers on various issues. They did not see a vast difference in interviewer gender effects for example respondents to male respondents. It is therefore questionable on it social power effects conversational power in the interview process. Both male and female respondents are at times affected by interviewer gender. In contrast Herod (1993), who is a geographer, believes that the gender-of-interviewer can effect responses on any topic discussed. He argues that gender relations are an important aspect that can shape the interview process, gender can shape the type of data collected especially when carrying out interviews. Backing this up is McDowell (1992) who explains how interviews raise the issue of gender, Schaenberger (1992) agrees gender makes a difference (p.217). In the Oldham case study gender.. look at results! Herod (1993) gender can shape the use of interviews as a research tool (p.306). Even when all respondents are of the same gender, gender bias still shapes the interactions between interviewer and interviewee. Feminists support this statement gender is significant in society it is always going to effect gender relations in the research process (Keller 1985). Herods paper looks at work conducted across different disciplines on gender and its effect on interviewing. Turner and Martin (1984) in the classic work discuss how the gender-of-interviewer and the respondent has significant effect, the different options (male interviewer, female respondent/ male interviewer male respondent etc) have different effects in influencing opinions and feelings. Eagly and Carli (1981) showed a statistical relationship between the gender of the interviewer and outcome of the interviews showing both; respondents giving different answers to male and female researchers, but also researchers interpreting it differently. Thus this demonstrates that an interviewers gender can affect respondents answers. Looking at the Oldham case this can be demonstrated through interpretation of answers, when looking at how the answers were interpreted it is completely a subjective task, when a male was interrupting it, the results appeard whereas when a female was interrupting it is seemed. Even when it is the same gender there is an effect, Aries (1976) suggested that men tend to be more aggressive and macho to a male interviewer. Herod (1993) explains whereas a male interviewer may display one type of behaviour with female researcher he may show a different one to a male therefore obtaining different results. Oldham case study.. Piliavan and Martin (1978) found that in a group setting men and women acted differently, in the Oldham council case study, researchers went out in pairs often a man and women researcher, Aries (1976) explains that she observed women were less likely to interact than men in a mixed group. This could have affected female respondents answers when being interviewed by a male and female researcher in the Oldham case study. Moreover Herod (1993) notes the difference in the way male and female genders interpret information, on an interview he refers to the type of language used. Carli (1991) claims that women and men use language differently. Lakoff (1975) argues that women have to be socialised to use language that is less assertive then men and womens expressions are tentative. Herod (1993) puts forward that these stereotypes have implications when men and women interpret language. Sociolinguist, Deborah Tanen (1990) claims that men and women have different beliefs of how conversations are meant to work, as well as different views on the role of conversational interaction and building relationships (Wolfram Schilling-Estes, 1998). Herod (1993) explains that there is a danger in trying to generalise about gender relations in such broad categories. Arguing that they themselves did not look at race or class and how these shape gender. There is a need to look at how gender can mean different things in different context. Interviewing is about how interviewers generate meanings and understandings. Are men or women more affected by gender-of-interviewer? Whelcher (1987) and Ballou and Del Boca (1980) both argue that male respondents show more effect from gender-of-interviewer. Whelcher (1987) documents that men give more democratic responses to male interviewers as they try to give the response that they feel the male interviewer wants to hear. Ballou and Del Boca (1980) states how men give more democratic responses to female interviewers. Landis et al (1973) explain that it is expected that during an interview relationships are formed between respondent and interviewer and thus the behaviour of the respondent is influenced by their perception of the circumstances. Warren (1988) argues that women are better at building a rapport when interviewing. Landis et al (1973) found from their results that the women interviewed gave a more feminist response to the male interviewer, noting that the statistics were significant. They summarise that the gender of the interviewer does have a marked effect on response to women. Hyman et al (1954) found that gender of interviewer effected female respondents results when a male asked the question; 61% agreed with the statement, but when they were interviewed by women only 49% agreed. Hyman concluded women felt more obliged to give conventional opinions to a male interviewer. Benny et al (1956) note that both men and women act differently in the company of the other gender; acting more formally and expressing less. Benny et al (1956) and Hyman (1954) both argue that women in the presence of men talk more traditionally are more formal and tend to give the expected answer. Oldham Case study then this >It could be argued that as both these papers are dated, the findings may be less relevant. Macaulay (1993) claim the more egalitarian answers are more persuasive among male respondents when interviewed by a women. Flores-Macias and Lawson (2006) found that men are more likely to be effected rather than women. Furthermore that the social context has an effect, culture for example in Mexico City men were more susceptible to gender bias backing this up. Approximately 30% of men interviewed by men felt women rights were urgent however 40% interviewed by women felt it an issue. They also found women were more progressive when interviewed by men. Holbrook et al (2003) argue that effect from respondents believe they try to answer what interviewers want. Oldham Case study Davis et al (2010) argue that interviewer effects can impact the data obtained. They looked at measuring and controlling interviewer effects. Effects can occur from interviewer related issues such as the way questions are read, probes are used, instructions to survey etc (OLDHAM CASE study difference between male and female). Davis et al (2010) discuss how gender is the most noticeable characteristic of an interview and therefore is most susceptible to having an effect. In the past women were considered better interviewers because they are seen as less threatening and therefore there has not been as much research on this topic. But since telephone interviews gender has become more of an issue as no longer can the respondent see socioeconomic status, physical attractiveness, personal demeanour (Huddy et al 1997, p.197). Huddy et al (1997) note that there is growing evidence that respondents are more likely to give a feminist view to a female interviewer as the respondent seeks to give the answer they think the interviewer wants to hear. OLDHAM CASE Huddy et al (1997) had two goals from their study to test for the existence of gender-of-interviewer effects across a range of gender related questions. And to explore the characteristics of respondents most liable to gender-of-interviewer. Huddy et al (1997) wanted to test to see if the existence of gender-of-interviewer effected a range of topics or just gender related questions to achieve this they used two surveys both containing questions that dealt with womens issues and womens movements. Their results showed respondents were more likely to give a feminist view to a female interviewer on 11/13 gender related topics. However the difference obtained by male and female interviewers was small and consistent and was only significant for a minority of questions. The topics that showed gender-of-interviewer effects differed from the two surveys in the first, carried out in 1991 the largest gender-of-interview effects occurred on questions relating to feminist identity whereas in the second, obtained in 1993 they were on topics on abortion and anti-sexual harassment legislation. In both surveys a female interviewer collected more feminist views then a man. They did find, however that gender bias occurred most on both surv eys when topics on controversial politics were broached. With Huddy et al (1997) second goal they discovered significant interaction between interviewer gender and education less-well educated respondents were more influenced then well educated by the interviewers gender. Despite this the same results were not emulated in the second survey but they argue this could be because the gender bias was not as affluent either. To reinforce this Huddy et al (1997) assessed the statics of education and effect of gender on respondents with 12 and 17 years of education. They found that gender-of-interviewer effects were more prevalent with less educated respondents. Overall respondents with less formal education were more likely to be effected by the gender-of-interviewer and on gender related questions. Huddy et al (1997) note that gender bias decreases with age and income was the only demographic characteristic that did not increase. But how important is it, does it have a large enough effect to matter? Huddy et al (1997) found that small differences in their study. They conclude that it depends on the survey being administered. If it will effect then it is crucial that an equal number of men and women are randomly assigned to respondents. Finally Huddy et al (1997) believe that from their results it can be seen that gender could effect any type of survey and use the beginning of their first survey to demonstrate this point; where gender bias is present and the topic of the survey has not been disclosed. Huddy et al (1997) argue the view gender-of-interview effects questions is premature because; rarely have researcher controlled the individualism of interviews when examining gender-of-interviewer effects, few studies have measured the size of effects across a broad spectrum of questions to see if the effect is on feminist questions or all topics. Bellou and Del Boca (1980) did look into this in their 1980 study. Huddy et al (1997) continue explaining that effects are not standard even for questions on the same topic and few studies have tested the statistical significance across several variables with the same respondent. Huddy et al (1997) suggest that not enough research on which gender is most prone to gender-interviewer-bias as there is a contrast in theories. Lueptow, Moser and Pendleton (1990) argue women are more likely to give feminist views to a female interviewer, which they proved through telephone interviews. In contrast Ballou and Del Boca (1980) contrasted stating male respondents are more vulnerable to female interviews and appear more feminine. McDowell (1988) disagrees arguing that there is no gender split in research methods but rather a stereotyping in gender characteristics. Little work has been done on the effect of the interviewers gender; as traditionally interviewing was a female occupation Williams (1964) in his classic paper hypothesised that the greater the amount of social difference between interviewer and respondent the more likely of gender bias. Demonstrates the importance of the gender of interviewer and that the subject can have an effect.

Agent Orange :: essays research papers

Throughout wars, armies are constantly introducing new technologies to stay ahead of their enemies. In the Vietnam War, the Americans used Agent Orange, so their enemies would be more visible. Agent Orange was a herbicide for warm, tropical climates and the American’s and Canadian’s started testing this chemical in the 1940’s, however, it was never tested on humans until nearly the end of the Vietnam War when it was finally discontinued in 1971. Agent Orange was a 50-50 mix of two chemicals know as 2,4,D and 2,4,5,T. Then the final result was combined with kerosene and diesel fuel, creating TCDD or dioxins, which contained powerful carcinogenic chemicals. It was sprayed with helicopters, airplanes, vehicles and by hand on the Vietnam landscape. After the America troops started developing disease like syndromes, some faster then others, people began to question the impact of Agent Orange on the human population. Laboratories started to test Agent Orange on animals. This led to finding that the animals had contracted a wide variety of diseases, and many of them were life threatening. â€Å"A researcher with the New Jersey Agent Orange Commission in Trenton reported finding an average 10-fold excess of TCDD—roughly 45 ppt in fat –among 9-10 veterans who had been Agent Orange sprayers in Vietnam roughly 20 years ago.†[1] Some of these diseases included as Diabetes Mellitus (Type II), birth defects, Chloracne, Hodgkin’s disease, Multiple Myeloma, Non-Hodgkin’s Lymphoma, Acute and Sub-acute Peripheral Neuropathy, Porphyria Cutanea Tarda, Prostate Cancer, Respiratory Cancers and Soft-Tissue Sarcoma and with possibly several other serious diseases. The near end of the war, they finally realized th at Agent Orange was highly contaminated with amounts of TCDD. â€Å" The Stellman data show that veterans exposed to herbicides faced an increased risk of elevated blood pressure, benign fatty tumors, a wife’s miscarriage, visual and skin sensitivity to light and symptoms of depression, as compared, with veterans who were not exposed.†[2] Agent Orange was predominately used in Saigon, Bien Hoa and Cu Chi, these cities and towns received an estimated 19 million gallons. â€Å" The Environmental Protection Agency has called it ‘one of the most perplexing and potentially dangerous chemicals ever to pollute the environment.